Designing with Passion, Delivering with Precision.
I design with intent, build with structure, and deliver with impact. Over the past six years, Iβve helped unicorns, startups, and scaling ventures turn ambitious ideas into intuitive digital products, backed by strategy, design systems, and obsessive attention to detail.
Experience
Product Designer @Sagetap.io
π’ Remote β’ Full-Time
π March 2025 – Present
Integral to the design team for the Social Dining App Design project, aimed at enhancing dining experiences through social connectivity.
Led the initiative on user research and usability testing, providing critical insights that shaped the appβs design direction.
Developed interactive prototypes with Figma and supported the implementation of engaging animations with Framer Motion, ensuring a dynamic user experience.
Engaged in weekly design critiques, both giving and receiving feedback, to iteratively refine and improve the appβs UX/UI design.
Senior Product Designer @Innovation Factory
π Dubai, United Arab Emirates
π’ Onsite β’ Contract β’ Full-Time
π August 2023 – February 2025
- Designed 160+ light/dark mode screens for Love Wallet, a decentralized crypto wallet.
- Built 120+ screens and 370+ reusable components for BFIC Gold Network, a staking platform.
- Created 230+ screens for Super11, a fantasy sports app with theme variants.
- Designed 70+ screens for the BStore Buyer App and redesigned websites for 10+ platforms including XchangeOn, OKFX, Dexa, Barket, and Time2Travel.
- Pioneered a UI kit with 1000+ components and 30+ global styles, used across 5+ products.
- Implemented Jira-based Kanban boards to optimize project workflows.
- Worked across FinTech, DeFi, dApps, eCommerce, and TravelTech domains.
Product Designer @Visiata Systems International
π Lahore, Pakistan
π’ Onsite β’ Full-Time
π June 2021 – July 2023
Contributed to unicorn products like Budweiser, Pepsi, Republic Crypto, Sagetap, Voice, and Delivery Domain.
Led design teams for Shop Ditto, Dunkswap, Burger Cart, and Republic Crypto.
Built scalable design systems and an internal UI kit with 100+ components, 500+ variants, and 50+ styles.
Conducted UX research for platforms like Sagetap, Snacks.com, and Delivery Domain.
Delivered products using WCAG standards, Material Design, Carbon, Fluent, and iOS HIG.
Specialized in FinTech, SaaS, Web3, NFTs, dApps, FoodTech, and eCommerce.
Worked with no-code tools: Framer, Webflow, Tilda, and SquareSpace.
Directed a team of 4 designers; published 10+ projects to the Figma Community.
Handled brand and social media design for UVA! and Klimter.
Product Designer @Delivery Domain
π’ Remote β’ Contract β’ Part-Time
π July 2021 – January 2022
Designed an end-to-end, 5-app ecosystem for DeliveryDomain (Super Admin, Restaurant Admin, Kitchen Tablet, Customer, Driver).
Solved rider-assignment bottlenecks by introducing a driver-pool model and freelancer option.
Ran the full product cycle: stakeholder interviews, usability testing, user flows (FigJam), UI in Figma, and developer hand-offs.
Built a 30+ component responsive design system to unify the suite; delivered clickable prototypes and design logs in Notion/Asana.
Shipped the entire multi-platform solution in 6 months, exceeding timeline and usability targets.
UI Designer @Innovation Factory
πLahore, Pakistan
π’ Onsite β’ Part-Time
π January 2021 – May 2022
- Served as the sole UI designer remotely, leading the design of 10+ products including BFICoin, Bulleto, XchangeOn, Love Wallet, and others.
- Worked across Web3.0, DeFi, Blockchain, NFTs, EdTech, and eCommerce verticals.
- Owned full-cycle design, from concept to handoff, with multiple iterations and cross-functional collaboration.
- Partnered closely with stakeholders, developers, and domain experts to align user needs with business goals.
UI Designer @Qpro Pakistan
πLahore, Pakistan
π’ Onsite β’ Full-Time
π December 2020 – June 2021
Designed 100+ pages for Qpro, a freelance tech community platform, using Material Design and Figma.
Conducted user interviews, journey mapping, and usability testing to drive user-centered improvements.
Led UX research with Miro and Google Suite; identified and improved key pain points across the website.
Built interactive prototypes and micro-interactions to guide developer implementation.
Introduced Gantt charts for planning and fostered collaboration across design, dev, marketing, and stakeholders.
Junior Designer @ExpertsDesk
πLahore, Pakistan
π’ Onsite β’ Internship
π November 2020 – December 2020
- Worked as a Junior Design Intern, supporting the team across projects using Figma, Photoshop, Illustrator, Adobe XD, and InDesign.
- Gained hands-on experience by actively contributing to a variety of design tasks in a collaborative team environment.
Education
Bachelor of Science in Information Technology, Virtual University of Pakistan
Enterprise Design Thinking Practitioner by IBM – April 2021Β
Human-Centered Design by ExpertsDesk – Jan 2020
- Information Technology for Beginners from The Brains College – July 2017
Skills
Proficient in Figma, Adobe Creative Suite, and Framer Motion.
Strong understanding of user-centered design principles.
Ability to conduct comprehensive user research and usability testing.
Excellent problem-solving skills and attention to detail.
Projects
Proficient in Figma, Adobe Creative Suite, and Framer Motion.
Strong understanding of user-centered design principles.
Ability to conduct comprehensive user research and usability testing.
Excellent problem-solving skills and attention to detail.
Personal qualities
Creative and innovative thinker with a keen eye for aesthetics.
Strong communicator, capable of effectively articulating design concepts.
Collaborative team player with a positive attitude.
Passionate about staying current with technology and design trends.
Interests
Photography, particularly urban and nature landscapes.
Staying abreast of the latest trends in technology and design.
Reading, especially science fiction and design literature.